Privacy Policy

1. Introduction

Mimo (Mimo HUB de Beleza), CNPJ 66.018.039/0001-44, is committed to protecting user privacy and personal data in accordance with Brazil's General Data Protection Law (LGPD, Law 13,709/2018) and other applicable regulations.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website.

2. Data We Collect

2.1. Browsing Data (Analytics)

We use Plausible Analytics, a privacy-friendly analytics tool that collects aggregated and anonymized website usage data, including:

• Pages visited
• Traffic source (referrer)
• Device and browser used
• Country of origin (aggregated)

Important: Plausible does not use cookies, collect directly identifiable data such as a full IP address, name or email, or create user profiles.

2.2. Contact Data

When you contact us by WhatsApp, email or phone, we may collect and store:

• Name
• Phone number
• Email address
• Messages and communication history

3. Why We Process Data

We use personal data to:

• Improve the website browsing experience
• Understand how visitors interact with our content
• Respond to contact and appointment requests
• Meet legal and regulatory obligations
• Protect the security and integrity of the website

4. Legal Basis

We process personal data under the LGPD based on:

• Consent: where consent is legally required
• Contract performance: to handle contact and booking requests
• Legitimate interests: to improve and secure the website
• Legal obligations: when required by law

5. Data Sharing

We may share personal data only with:

• Plausible Analytics: aggregated, anonymized data processed by an EU-hosted, GDPR-compliant service
• Service providers: hosting and infrastructure partners bound by strict confidentiality terms
• Authorities: when required by law or court order

We do not sell, rent or trade your personal data.

6. Data Retention

We keep data only as long as needed for the purposes above or as required by law:

• Browsing data: stored by Plausible in aggregated, anonymized form
• Contact data: retained while a commercial relationship exists or until deletion is requested
• Legal records: retained for the period required by law

7. Your Rights (LGPD Article 18)

You may request:

• Confirmation of processing and access to your data
• Correction of incomplete, inaccurate or outdated data
• Anonymization, blocking or deletion of unnecessary or improperly processed data
• Data portability in a structured, interoperable format
• Deletion of data processed with consent
• Withdrawal of consent at any time
• Information about data sharing
• Objection to processing in applicable circumstances

8. Data Security

We use appropriate safeguards against unauthorized access, alteration, disclosure or destruction, including:

• HTTPS/SSL encryption in transit
• Restricted access controls
• Regular security monitoring
• Regular backups

9. Cookies and Similar Technologies

Plausible Analytics does not use cookies. We use one essential preference cookie, mimo-locale, solely to remember the language you select. It is not used for advertising, tracking or profiling.

10. Changes to This Policy

We may update this policy periodically. The latest revision date appears at the top of the page. Material changes will be announced on our website or through another appropriate channel.

11. Contact and Data Protection Officer (DPO)

Contact us to exercise your rights or ask questions about personal data processing:

You may also file a complaint with Brazil's National Data Protection Authority (ANPD) at www.gov.br/anpd.

12. Governing Law

This policy is governed by Brazilian law, especially the LGPD (Law 13,709/2018) and the Brazilian Civil Rights Framework for the Internet (Law 12,965/2014).